Lose fewer opportunities.
Practice price objections, competitor pressure, angry customers, reluctant buyers and emotional calls before they happen with actual customers.
Real-world conversation intelligence
Don't ask if they can do the job. Let them prove it.
AI-powered simulations test, train and certify the people responsible for your most valuable customer conversations.
Human-reviewed decisionsRole-related scoringBuilt around your business
AM
AI customerAutomotive prospect
≋
“Another dealership has basically the same one for $3,500 less. Can you beat it?”
Listening91
Discovery78
Next stepMissed
Overall68Needs coaching
01 / Recruitment
Hire Better.
Identify candidates who can demonstrate job-related conversational ability.
Explore candidate assessment →02 / DevelopmentTrain Better.
Let employees practice challenging situations without risking actual customers.
Explore continuous training →03 / ReadinessProtect Revenue.
Confirm readiness before putting expensive opportunities in someone's hands.
Explore readiness certification →The expensive blind spot
Don't just buy more leads. Get more from the ones you already have.
Marketing creates the opportunity. Your people determine what happens next. TryTheRole helps teams practice, improve and maintain the conversational skills that influence conversion.
You already paid for the lead. Make the conversation count.01Acquire the leadMarketing creates demand
→02Handle the conversationTryTheRole improves the middle
→03Book / Admit / Sign / SellMove to the next step
The cost of one lost opportunity
What could one lost opportunity cost you?
Compare the value of one customer with the cost of keeping your team prepared.
Behavioral Health$50,000+Potential admission opportunity
TryTheRole From $499/month
Automotive$45K–$80K+Potential vehicle transaction
TryTheRole From $499/month
Personal Injury$100,000+Potential significant case opportunity
TryTheRole From $499/month
New Home Sales$22.5K–$30KIllustrative commission on a $750K home
TryTheRole From $499/month
Dental Implants$10K–$50K+Potential treatment opportunity
TryTheRole From $499/month
Potential opportunity$50,000
versusTryTheRole Launch$499/month
What would you spend to avoid one preventable lost opportunity?
For businesses with high-value customers, one additional successful outcome can potentially represent many months of subscription cost. This is an illustrative comparison—not a guarantee.
Now ask yourself: would you rather discover an employee isn't ready during a simulation—or during one of these real opportunities?
Try the pressure point
What does a difficult conversation sound like in your world?
Choose an industry. See the scenario, the behavior being tested, and the commercial moment at stake.
“I found the same Tahoe $3,500 cheaper at another dealership.”
Performance objectivePrice objection → appointment
How would you handle this? →The TryTheRole 5-Minute Challenge
Think you can handle the call?
Pick an industry. Take the customer call. Get scored. Then ask what that performance would mean if the customer were real.
01 Pick a scenario02 Take the call03 Get your score
Public demonstration lineDemo number activating soon
Five flagship scenarios. About five minutes. No preparation required.
Preview the 5-Minute Challenge →Evidence, not instinct
Every conversation becomes a coaching plan.
Score observable, role-related behaviors. Surface strengths, missed opportunities and the next scenario that will create improvement.
- Transparent competency scoring
- Specific evidence from the conversation
- Human review for hiring decisions
- Targeted practice recommendations
Simulation complete
Automotive price objection
68/100Needs coaching
Rapport92
Discovery78
Listening91
Objection handling73
Value building81
Closing76
Missed revenue opportunity
Handled the price concern professionally, but did not complete discovery or directly ask for the appointment.
See what the system produces
Move from product promise to practical evidence.
Understand the report, the scoring logic and the recurring development program before you decide how TryTheRole fits your team.
01 / Management output
View a complete sample assessment.
See competency results, conversation evidence, missed commercial moments and the next assigned practice.
Open the sample report →02 / Transparent scoringUnderstand how performance is evaluated.
Review employer-defined behaviors, explainable evidence and the role of human judgment.
See how scoring works →03 / Continuous improvementBuild readiness beyond onboarding.
Use reassessment, targeted remediation, bad-habit removal and recurring certification.
Explore ongoing training →The math is simple
How much revenue is hiding inside the leads you already have?
Change the assumptions and compare the potential opportunity with plans starting at $499/month.
Illustrative opportunity
At 10%50 customers→At 11.0%55 customers
Additional customers / month5
Potential additional revenue / month$100,000
Illustrative result based solely on the numbers entered. Not a forecast or guarantee. TryTheRole plans start at $499/month.
More value from every opportunity
Protect what you paid to create—and improve what happens next.
Convert more opportunities.
Improve appointments, consultations, admissions, signed clients, sales and next-step conversion from the demand you already generate.
Improve every person handling them.
Connect recruitment, onboarding, continuous training, coaching, recertification, policy reinforcement and measurable performance improvement.
Employee development lifecycle
Useful before hiring. Valuable for as long as they are on the team.
The same performance system connects recruitment, onboarding, readiness and continuous improvement.
01Candidate
02Assess
03Hire
04Practice
05Ready
06Live customers
07Coach
08Improve
Built for the people responsible for readiness
One performance system. Different management questions.
Sales and admissions leaders
Where are opportunities being lost?
Connect conversation behavior to coaching priorities and commercial moments.
Explore the leadership view →Learning and developmentCan employees apply what they learned?
Bridge the gap between course completion, realistic practice and demonstrated readiness.
Explore the L&D view →HR and talent acquisitionCan the candidate demonstrate the work?
Add a structured, job-related work sample while keeping people responsible for decisions.
Explore the talent view →Recruitment
Stop hiring based only on interview performance.
Candidates know what you want to hear. Give them the customer and observe what they actually do.
Traditional interview“How would you handle an angry customer?”TryTheRoleThe customer gets angry.
Explore recruitment assessment →Training
Your customers should not be your practice sessions.
Give teams realistic repetition, safe failure, specific coaching and measurable progress without putting one real customer at risk.
Traditional training“Did they complete the course?”TryTheRoleCan they handle the conversation?
Explore continuous training →One performance system
Test. Train. Certify. Improve.
From the first candidate simulation to team-wide performance intelligence.
01Structured evidence
Assess
See candidates perform before you invest in interviews.
Explore Assess →02Role readinessReady
Certify new hires before valuable live conversations.
Explore Ready →03Continuous developmentPractice
Rehearse the situations that cost your team revenue.
Explore Practice →04Individual coachingCoach
Turn specific weaknesses into targeted practice plans.
Explore Coach →05Your businessStudio
Build simulations around your calls, scripts and policies.
Explore Studio →06Performance intelligenceInsights
Benchmark people, teams, locations and improvement.
Explore Insights →They said they're great at objection handling.Give them an objection.
They said they're empathetic.Give them an emotional caller.
They said they can close.Give them the opportunity.
A clear way to begin
Start with one challenge. Build a performance system.
Choose the commitment level that matches what you need to learn today.
The opportunity is already there
What would one more customer be worth?
You already invest in generating opportunities. Invest in making sure your people are ready when those opportunities arrive.
TryTheRole plans from $499/month.